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Unify Your Digital Commerce: Kentico & Dynamics 365 Integration

Automate order-to-cash, sync product catalogs, and empower a 360° customer view with a powerful, AI-driven iPaaS.

The Challenge

Disconnected Systems: The Hidden Cost of Manual Operations

Without a seamless integration, Kentico and Dynamics 365 operate in silos, leading to inefficient processes, inaccurate data, and a fragmented customer experience. Businesses struggle to keep up with demand, make informed decisions, and deliver on customer expectations.

  • Manual data entry between Kentico orders and Dynamics 365 sales orders is slow and error-prone.
  • Outdated inventory in Kentico leads to overselling and customer dissatisfaction.
  • Lack of a unified customer profile prevents personalized marketing and service.
  • Delayed financial reconciliation from Kentico payments to Dynamics 365 Finance.
  • Inconsistent product data across channels impacts sales and brand trust.
Integration Diagram
Solution Illustration
The Solution

Your Unified Solution: Kentico & Dynamics 365 with [YOUR IPAAS NAME]

Our powerful iPaaS provides a robust, low-code/no-code platform to seamlessly connect Kentico and Dynamics 365. Automate complex workflows, synchronize critical data in real-time, and gain a holistic view of your business operations. Leverage pre-built connectors, visual mapping, and AI-driven intelligence to build, deploy, and manage integrations with unprecedented speed and accuracy.

  • Pre-built, certified connectors for Kentico and Dynamics 365
  • Drag-and-drop visual workflow designer
  • Real-time, event-driven data synchronization
  • AI-assisted data mapping and validation
  • Robust error handling and monitoring dashboards
Implementation Timeline

Go live with Kentico + Dynamics 365 in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Kentico and Dynamics 365, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Kentico + Dynamics 365 deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Comprehensive Solution Details

  • Pre-built, certified connectors for Kentico and Dynamics 365
  • Drag-and-drop visual workflow designer
  • Real-time, event-driven data synchronization
  • AI-assisted data mapping and validation
  • Robust error handling and monitoring dashboards
  • Secure credential management and compliance adherence
  • Scalable, cloud-native architecture

Technical Integration Overview: Kentico & Dynamics 365

Our iPaaS facilitates a robust, secure, and scalable integration between Kentico and Dynamics 365, leveraging their respective APIs and event models. The architecture prioritizes real-time, event-driven data flow and robust error handling to ensure data integrity and operational continuity.

Data Flow Steps

Secure Connectivity: Establish authenticated connections using Kentico's OAuth 2.0/API keys and Dynamics 365's Azure AD OAuth 2.0 (client credentials flow).

Event-Driven Triggers: Configure Kentico webhooks (e.g., New Order, Customer Update, Product Update) and Dynamics 365 Dataverse events or change tracking to initiate integration flows.

Data Ingestion & Transformation: The iPaaS listens for events, ingests raw data, and applies pre-defined or AI-suggested transformations to harmonize schemas.

Business Logic & Routing: Implement conditional logic, data lookups, and routing rules (e.g., send B2B orders to D365 SCM, B2C to D365 Sales).

Target System API Calls: Transformed data is then pushed to the respective Dynamics 365 or Kentico API endpoints (e.g., POST /salesorders, PUT /rest/ecommerce/products).

Error Handling & Monitoring: Automated retries, dead-letter queues, and real-time monitoring ensure resilience and provide visibility into integration health.

Data Touchpoints

Kentico Orders <-> Dynamics 365 Sales Orders (incl. line items)
Kentico Products/Product Variants <-> Dynamics 365 Products (incl. pricing, inventory)
Kentico Customers <-> Dynamics 365 Accounts/Contacts
Kentico Payments <-> Dynamics 365 Invoices/Payment Transactions (custom entity)
Kentico Inventory <-> Dynamics 365 Inventory On-Hand
Kentico Marketing Activity <-> Dynamics 365 Contacts/Leads (for marketing automation)

"Kentico eCommerce (Orders, Customers, Products) -> [YOUR IPAAS NAME] (Connectors, Visual Mapper, AI Engine, Orchestration) -> Dynamics 365 (Sales Orders, Accounts, Contacts, Products, Inventory, Invoices). Bi-directional sync for Products/Inventory, Customer 360. Uni-directional for Order-to-Cash, Payment Reconciliation."

Pricing

Simple, transparent pricing for Kentico + Dynamics 365.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Innovative & Robust

How Middleware Integration Works

Benefits of Integrating Kentico

Integrating Kentico fosters greater efficiency and data accuracy. Automate your critical business processes to deliver consistently outstanding results.

Hover over the steps on the right to see detailed integration points.
Data Mapping

Key Entities & Intelligent Mapping between Kentico and Dynamics 365

Seamless data flow relies on precise mapping of core business entities. Our iPaaS provides a visual canvas, augmented by AI, to ensure accurate and consistent data synchronization, handling complex transformations and validations.

Order / Sales Order

Represents a customer's purchase. From Kentico's 'Order' to Dynamics 365 'Sales Order', including line items.

Kentico Fields

OrderID OrderDate OrderStatus CustomerGUID BillingAddress ShippingAddress TotalPrice CurrencyCode OrderItem (list)

Dynamics 365 Fields

salesorderid ordernumber customerid (lookup to Account/Contact) totalamount statuscode Sales Order Detail (list) billto_composite shipto_composite

Mapping Notes

Map Kentico's `OrderID` to a custom external ID field on Dynamics 365 `Sales Order` for traceability. `OrderStatus` requires careful status code mapping (e.g., 'Pending' to 'New', 'Shipped' to 'Fulfilled'). Line items (Kentico `OrderItem` to D365 `Sales Order Detail`) require mapping `SKU` to `productid` lookup.

Next Steps

See Kentico + Dynamics 365 integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.

Real-World Applications

Integration Use Cases

Explore how the integration behaves in real business scenarios, with clearly defined steps, outcomes, and execution patterns.

Automated Order-to-Cash Cycle

Automate the complete lifecycle of an order from Kentico's eCommerce checkout to fulfillment and financial posting in Dynamics 365 Finance/Supply Chain Management (SCM).

Integration Steps:

  1. 0 Customer places order in Kentico.
  2. 1 Kentico webhook triggers iPaaS flow.
  3. 2 iPaaS transforms Kentico 'Order' and 'OrderItem' data into Dynamics 365 'Sales Order' and 'Sales Order Detail'.
  4. 3 Dynamics 365 processes order, allocates inventory, and initiates fulfillment.
  5. 4 Fulfillment status updates from D365 sync back to Kentico for customer notifications.
  6. 5 Payment reconciliation and invoice generation occur in D365 Finance.

Business Outcome

Reduced manual order entry errors, accelerated order fulfillment, improved cash flow, real-time order status for customers.

Frequency

Real-time (event-driven)

Business Value

Key Integration Benefits

Discover the strategic advantages and business value of seamless integration between your systems.

Accelerated Order Fulfillment
Automate the complete order-to-cash cycle, instantly syncing Kentico orders to Dynamics 365 for rapid processing and delivery.
Real-time Inventory Accuracy
Synchronize inventory levels from Dynamics 365 SCM to Kentico in real-time, preventing overselling and improving customer satisfaction.
Unified Customer Experience
Achieve a Customer 360 view by syncing profiles, purchase history, and interactions across Kentico and Dynamics 365 Sales/Service.
Streamlined Financial Operations
Automate payment reconciliation and invoice posting from Kentico to Dynamics 365 Finance, reducing manual accounting effort and errors.
Faster Product Time-to-Market
Effortlessly sync product data, descriptions, and pricing from Dynamics 365 (or PIM) to Kentico, accelerating new product launches.
Enhanced Data Quality & Security
Ensure data consistency, validate inputs with AI, and protect sensitive information with robust security protocols across systems.

Accelerated Order Fulfillment

30% Faster Order Processing

📋 What You Get

Automate the complete order-to-cash cycle, instantly syncing Kentico orders to Dynamics 365 for rapid processing and delivery.

💼 Business Impact

This benefit directly contributes to 30% improvement in Faster Order Processing, enabling your team to focus on high-value strategic initiatives.

Implementation Timeline

Go live with Kentico + Dynamics 365 in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Kentico and Dynamics 365, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Kentico + Dynamics 365 deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Technical Documentation

API Endpoints & Data Logic

Technical details for developers and architects.

Method Endpoint Purpose
POST, GET, PUT /rest/ecommerce/orders Create new orders (from external sources), retrieve, or update existing order details. Crucial for Order-to-Cash.
POST, GET, PUT /rest/ecommerce/products Manage product catalog, including creating new products, updating details, pricing, and availability. Key for PIM sync.
POST, GET, PUT /rest/customers Synchronize customer records, new registrations, profile updates. Essential for Customer 360.
PUT /rest/inventory/{sku} Update inventory levels for specific SKUs. Critical for real-time stock management.
POST, GET, DELETE /rest/webhooks Manage webhook subscriptions for event-driven integration. Preferred for real-time updates.

Transformation Logic

  • Field Mapping: Direct mapping of Kentico fields to Dynamics 365 fields (e.g., Kentico.Order.TotalPrice -> D365.SalesOrder.totalamount).
  • Data Type Conversion: Automatic conversion of data types (e.g., string to decimal, date formats).
  • Value Translation: Mapping discrete values (e.g., Kentico 'Pending' status to D365 'New' status).
  • Data Enrichment: Adding default values, concatenating fields (e.g., first name + last name), or performing lookups (e.g., getting D365 `productid` from Kentico `SKU`).
  • Conditional Logic: Applying transformations based on specific conditions (e.g., apply a different tax rate based on shipping country).
  • Complex Calculations: Performing calculations like currency conversion, discount applications, or inventory adjustments.

🛡️ Error Handling

  • Kentico API rate limit exceeded during a bulk product sync.
  • Dynamics 365 service protection limit hit during peak order processing.
  • Invalid data type for a field during mapping (e.g., text in a numeric field).
  • Product SKU from Kentico not found in Dynamics 365 master data.
  • Network outage causing temporary connection loss between iPaaS and either system.
  • Payment gateway failure leading to un-reconciled Kentico payments.
Pricing

Simple, transparent pricing for Kentico + Dynamics 365.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Support & Information

Frequently Asked Questions

Common questions about integration implementation, security, and best practices.

General Integration FAQs

What is the best way to integrate Kentico with Dynamics 365?
The most effective approach is to leverage a modern iPaaS (Integration Platform as a Service). An iPaaS provides pre-built connectors, low-code mapping tools, and robust orchestration capabilities to seamlessly synchronize Kentico's eCommerce data (orders, products, customers) with Dynamics 365's ERP/CRM functions, ensuring real-time accuracy and automation.

Low-Code/No-Code FAQs

Can I automate Kentico and Dynamics 365 workflows without extensive coding?
Absolutely. Modern iPaaS platforms offer low-code/no-code visual designers that empower business users and citizen integrators to create and manage complex workflows between Kentico and Dynamics 365. This includes automating order fulfillment, product synchronization, and customer data updates without writing custom code.

Technical FAQs

How does an iPaaS handle API rate limits for Kentico and Dynamics 365?
An advanced iPaaS intelligently manages both Kentico's and Dynamics 365's API rate limits through features like intelligent queuing, batching of requests, and exponential backoff retry logic. This ensures integrations operate efficiently, avoid exceeding limits, and maintain data consistency even during high-volume periods.
What are Kentico webhooks and Dynamics 365 Dataverse events, and why are they important for integration?
Kentico webhooks are automated notifications sent from Kentico when specific events occur (e.g., a new order is placed). Dynamics 365 Dataverse events provide similar real-time notifications for changes within D365. Both are crucial for event-driven architecture, enabling real-time integrations that react immediately to changes, rather than relying on less efficient scheduled polling.

AI Enhancements FAQs

What role does AI play in Kentico and Dynamics 365 integrations?
AI significantly augments integrations by providing capabilities like automated anomaly detection in Kentico order data (for fraud prevention), AI-assisted data mapping recommendations between systems, intelligent exception handling, and predictive analytics for inventory and customer behavior. This enhances data quality, reduces manual effort, and offers deeper insights.

Data Management FAQs

How can I ensure data consistency between Kentico and Dynamics 365?
Data consistency is achieved through robust data harmonization and transformation pipelines within the iPaaS. This involves defining canonical data models, implementing precise field mappings, and applying data validation rules to ensure that data is accurate and uniformly structured across Kentico, Dynamics 365, and other platforms.

Implementation & Support FAQs

How do I manage the lifecycle of Kentico and Dynamics 365 integrations from development to production?
A robust iPaaS provides features for integration lifecycle management, including version control for integration flows, environment promotion (Dev -> QA -> Prod), and automated testing capabilities. This ensures changes are thoroughly tested and deployed in a controlled manner, maintaining system stability and reliability.

Challenges & Solutions FAQs

What are the common challenges when integrating Kentico eCommerce with Dynamics 365 ERP, and how are they solved?
Common challenges include maintaining real-time inventory accuracy, synchronizing complex product catalogs, harmonizing customer data across CRM/ERP, ensuring secure payment processing, and automating order fulfillment workflows. A modern iPaaS addresses these by providing robust connectors, visual mapping, AI-driven validation, and event-driven architecture to ensure seamless, real-time data flow and process automation.
Implementation Timeline

Go live with Kentico + Dynamics 365 in as little as 2–4 weeks.

A proven, repeatable implementation approach that minimizes risk while getting your team to value quickly.

1

Access Enabled

Secure connections established to both Kentico and Dynamics 365, with credentials and environments confirmed.

2

Configuration & Mapping

Field mappings, business rules, and workflows configured using visual tools and pre-built templates.

3

Go Live

Launch production-ready integration with monitoring, alerting, and support in place—typically within 2–4 weeks.

Time to Value

2–4 weeks

Typical implementation window from access granted to production go-live for most Kentico + Dynamics 365 deployments.

Project Phases

Discovery
Configure & Map
Validate
Launch

Engagement Model

Guided by Clarity experts with your team involved at key milestones.

Pricing

Simple, transparent pricing for Kentico + Dynamics 365.

Start with a single integration pair and scale as your business grows—without surprise fees or transaction penalties.

Connect™ Plan

Clarity Connect

$595 /mo

Billed annually • Includes one production integration pair

  • Unlimited transactions and API calls within fair-use limits.
  • Visual workflow designer and reusable mapping templates.
  • Monitoring, alerting, and access to Clarity’s support team.
View full pricing & options
Next Steps

See Kentico + Dynamics 365 integration in action.

Explore a guided demo, start a sandbox integration, or speak directly with our solution architects about your specific use cases.